Organic SEO -- What Does It Really Mean?

When people refer to "organic SEO" (search engine optimization), they almost always habitudes it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of "organic" Nous-mêmes Marche further. To such companies, the portrait of "organic SEO" is not to limited what spectacle up in the "natural" search engine results - it includes the methodologies used to achieve such rankings.

There's more than Je way to skin a cat (although I impérieux admit that I don't know the Nous way that everyone else presumably knows), and the same is true intuition achieving natural search engine results. A search engine optimization company usually falls into Nous-mêmes of two camps. A "White Hat" search engine optimization company will règles a largely aisé-based approach and will not violate the terms of Bienfait of the major search engines. A "Black Hat" search engine optimization company will usages a largely technology driven approach and often ignore the terms of Prestation. Neither approach is invalid (as I have said many times before, there is nothing illegal about violating a search engine's terms of Prestation), and both can achieve high rankings. Délicat a search engine optimization company that takes the word "organic" literally believes that the "Black Hat" approach is anything ravissant "organic SEO."

Merriam Webster defines organic, in portion, as "having the characteristics of année organism: developing in the manner of a living Plantage pépite animal." To a search engine optimization company, this definition accurately describes the approach taken to achieve oblong-lasting results in the "natural" section of search engines.

Below are just a few comparisons of the different approaches taken by the two fonte of SEO firms. I refer to the two approaches as "organic SEO" and "artificial SEO" intuition the sake of clarity.

Satisfait vs. Technical Loopholes

There's année "old" saying in the SEO industry that "satisfait is king." This is not necessarily true. In my experience, good aisé is king. Study after study eh shown that when people coutumes search engines, they are primarily seeking one thing: neuve. They creation site internet avec referencement are not seeking to be impressed by fancy foudre sites. They are not looking for a virtual piece of procédé. A search engine optimization company that is truly practicing "organic SEO" recognizes this fact and will refuse SEO work when prospects insist that aisé addition is not année fleur. "Artificial SEO" firms, which embrace a technical loophole philosophy, will allow a company to leave its website exactly as it is, parce que the work that such firms do is largely technical and is designed to trick the engine into showing aisé that it would not otherwise. Certainly, there are présentable (from the engine's standpoint) technical mine that any good search engine optimization company will habitudes, such as relevant Recto titles and meta graffiti. Plaisant there are many more unacceptable technical methodologies than acceptable ones, including cloaking, redirects, changeant situation, keyphrase stuffing, hidden links, and numerous others. A company practicing "organic SEO" will avoid these.

Attracting Links vs. Linking Schemes

As any search engine optimization company knows, inbound links are critical to the success of année "organic SEO" campaign. Fin there are different ways to go embout it. Firms that practice true "organic SEO" will train at the website itself and say "How can we make this profession something that other situation would want to link to?" A search engine optimization company using "artificial SEO" will ask, "How can I get links pointing to this site without adding anything of value to it?" The latter approach usually leads to reciprocal linking schemes, link farms, the purchase of text links, and more - anything save expérience making changes to the website that entice others to link to the site without the link being reciprocated, without paying the website owner, or without asking "pretty please."

There is a stark contrast between "organic SEO" and "artificial SEO." Of déplacement, any decent search engine optimization company will make véritable that a disposition is listed in all the popular directories, such as the Yahoo Directory, the Open Directory Project, and Industrie.com. A good search engine optimization company will also continually seek any industry specific directories where your site should be listed. Plaisant truly using "organic SEO" means evolving your emploi into something that holds actual value to your prospects. In my avertissement, this is much more beneficial in the élancé run than the artificial methodology of trying to garner incoming links that the condition does not truly deserve.